INVINCIBLE
Amazon Prime Video | Social Media Campaign | Design & Editing & Animation | 2021-2024
During my time at Tommy and Battenhall, I led and directed my team to create the social media campaign for Invincible. This campaign involved video editing in Premiere, compositing and designing in Photoshop, and animating in After Effects. I guided my team through this project by setting the initial look and feel of the assets shown below. We had significant creative freedom in choosing which characters to feature and which scenes to highlight. I ensured that each asset effectively portrayed characters and plot details relevant to the overall tone and message of the marketing campaign.
My team at Tommy suggested creating weekly episodic posters for each new episode of Invincible. These were originally a fun spoof on typical Marvel-style superhero posters for social media. To our surprise, fans loved them and eagerly anticipated each new poster. In fact, the demand was so high that Amazon ended up producing merch based on these designs. To create each poster, I combined episode stills and enhanced them with shading, overlays, and lighting effects. When needed, I also illustrated characters myself to fit the final composition.
My team at Tommy was tasked with creating countdowns for the Invincible premiere. We decided to style them as aged comic book covers, zooming in on the issue number to represent the countdown. My job was to bring this idea to life. I always love taking a simple brief and going hard on it. After designing vintage comic covers using existing illustrations, I went above and beyond by adding 3D effects to give them a sense of movement, and creating laser beam ‘attack’ effects in After Effects that burst from the covers for added impact.
My team at Tommy pitched the idea to turn key battles in the Invincible show into fun video game themed social videos. My task was to make this come into reality. I started in photoshop by designing out all the screens I wanted - the start screen, the battle screen, the versus screen, etc. I then created 8-bit versions of things like the logo and the characters using a combination of effects and manual illustration. I then brought the piece into aftereffects where I really got to play with the animation. I edited the video + sound in premiere to finish it all off.