VISUAL DIRECTION
Design & Animation & Art Direction | Proposals
The following are visual directions included in proposals I've done at my past companies for various clients.
BRIEF : For Tommy’s pitch for Respect, I had to develop a visual style before the film’s release or even a trailer—relying purely on my interpretation of what the movie might look like.
STAKES : While pitch materials aren’t final, they’re a chance to prove an understanding of the film’s tone and showcase design skills. Strong visuals can help sell the creative approach to the client.
MY APPROACH : Below, you’ll find the visual style I proposed for the movie’s social campaign. I drew inspiration from Aretha’s life—her resilience, glamour, and the depth of her journey. To reflect this, I combined Hollywood glitz with a deep blue-purple gradient, evoking both royalty and melancholy. The rich effects also served to highlight our design capabilities, reinforcing the pitch’s strength.
BRIEF : At Battenhall, we pitched a social campaign for the kids' show Karma’s World. While we received posters, show stills, and a style guide, the social media design was left entirely up to us.
STAKES : The campaign needed to appeal to young audiences while staying true to the show’s themes. It was important to create a look that was fun, engaging, and visually distinct while respecting the established brand identity.
MY APPROACH : I drew inspiration from popular young women’s brands—sparkles from Barbie, gradients and icons from Monster High, and bold typography from Dora. To honor the show’s hip-hop roots, I also studied rap album covers and shows, incorporating bold textures and visuals. Finally, I blended these influences with the official Karma’s World style guide to create a cohesive, exciting social media look.
BRIEF : I was tasked with designing Battenhall’s industry presentation proposal, ensuring it aligned with the agency’s established visual style while elevating its impact.
STAKES : The presentation needed to be both engaging and authoritative—reflecting Battenhall’s identity as a social agency while positioning the company as a knowledgeable industry leader. Since the audience consisted of other industry experts, the design had to balance creativity with professionalism.
MY APPROACH : I combined Battenhall’s signature bold colors, icons, and shapes with inspiration from magazine and newspaper layouts. Drawing from The New York Times, I blended the dynamic nature of social media with the structured, timeless appeal of editorial design—creating a presentation that was both visually compelling and credible.
BRIEF : At Battenhall, we pitched a social campaign for the kids' show Karma’s World. While we received posters, show stills, and a style guide, the social media design was left entirely up to us.
STAKES : The campaign needed to appeal to young audiences while staying true to the show’s themes. It was important to create a look that was fun, engaging, and visually distinct while respecting the established brand identity.
MY APPROACH : I drew inspiration from popular young women’s brands—sparkles from Barbie, gradients and icons from Monster High, and bold typography from Dora. To honor the show’s hip-hop roots, I also studied rap album covers and shows, incorporating bold textures and visuals. Finally, I blended these influences with the official Karma’s World style guide to create a cohesive, exciting social media look.